UFC | VENUM – THE NEW UNIFORM HAS ARRIVED!
UFC | VENUM – THE NEW SPONSOR
Back in 2015 when Reebok signed a sponsorship deal with the UFC it has come to an end. Effective April 2021, Venum the world’s leading combat sports and martial arts brand is the new sponsor for the UFC. Unlike Reebok, Venum is focused on combat sports and martial arts since it was founded. Venum will provide MMA and performance apparel designed specifically for UFC fighters.
The buzz going around is that the Venum contract is not as lucrative as the Reebok deal. According to Marc Raimondi from ESPN, a small bump for fighters as they can expect a share of the $1million annual budget boost. With a new payment structure, Champions and title contenders can expect a $2,000 increase, while fighters with 21+, 16-20 and 11-15 fights get a $1,000 increase and fighters with 4-5 and 1-3 fights gets a $500 increase. While it is a small increase compared to the Reebok payout structure, depending on the number of fights an athlete has had with the company can also impact the amount paid out.
What do you make of the Venum deal with UFC?