Back in 2015 when Reebok signed a sponsorship deal with the UFC it has come to an end. Effective April 2021, Venum the world’s leading combat sports and martial arts brand is the new sponsor for the UFC. Unlike Reebok, Venum is focused on combat sports and martial arts since it was founded. Venum will provide MMA and performance apparel designed specifically for UFC fighters.

The buzz going around is that the Venum contract is not as lucrative as the Reebok deal. According to Marc Raimondi from ESPN, a small bump for fighters as they can expect a share of the $1million annual budget boost. With a new payment structure, Champions and title contenders can expect a $2,000 increase, while fighters with 21+, 16-20 and 11-15 fights get a $1,000 increase and fighters with 4-5 and 1-3 fights gets a $500 increase. While it is a small increase compared to the Reebok payout structure, depending on the number of fights an athlete has had with the company can also impact the amount paid out.

Venum is now the official outfitting and apparel partner of the UFC this means a great deal to the Venum team," Franck Dupuis, Venum's Founder and CEO, said in a statement. "Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history."

What do you make of the Venum deal with UFC?

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